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The collection

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Every piece is handmade, one of a kind, and ships free.

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Kind words from real hat lovers

“
Five star customer service!! They really worked with me on deciding which hat would be best, and the one I chose was a hit at my event! I'm very happy!!
★★★★★ Etsy review · September 2026
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The Hat Doctor is the only store I will by my Derby hats from. She is so creative, stylish, responsive, and knocks it out of the park every time!
★★★★★ Etsy review · June 2026
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The Hat Doctor always makes the most beautiful wearable art! It is a privilege to wear them, thank you for always being so kind and quick to respond to messages. ♥️
★★★★★ Etsy review · May 2026

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Our customers

Real women. Real hats.

Photos sent in by the women who wear them.

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Ilana Kogan, The Hat Doctor
About me

Meet the Hat Doctor

Hi, I'm Ilana. I'm a New Yorker who moved to Louisville for medical school and fell head over heels for the city and for Derby fashion. I started making hats for myself and my friends, and it grew from there.

  • Every hat is handmade and one of a kind
  • Featured milliner of the Kentucky Derby Museum since 2022
  • Free shipping on everything, always
  • Over 1,100 reviews on Etsy
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Questions? Answers.

Shipping, hotel delivery, hat boxes and how to wear your piece.

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Text me

Send me your outfit

Text a photo of your dress and I'll help you find the perfect hat. Texts only, please. No calls.

Text 859-BEST-HAT

(859) 237-8428

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